Shoumen District Court registered changes for Ficosota Syntez LTD – Shoumen: Mr. Zhechko Angelov Kyurkchiev and Mr. Krasen Dimitrov Kyurkchiev were registered as partners; Mr. Petar Dimitrov Minchev and Mr. Stefan Georgiev Stefanov were discharged as company’s managers; the company shall be managed and represented by Zhechko Angelov Kyurkchiev and Mr. Krasen Dimitrov Kyurkchiev together and individually, amendments in company’s contract of incorporation were registered.
Source: State Gazette (18.02.2005)

Top 50 of the biggest TV advertisers for 2004 ¹ Advertiser Budget Media Agency Ad agency 1 Procter&Gamble 21 242 380 MediaSZenith Grey Worldwide, Ideo Saatchi & Saatchi 2 Coca-Cola Company 10 275 520 Zenith Advertising and Communications McCann Erickson, Noble Graphics Creative Studio (Cappy) 3 Unilever 9 025 378 Ogilvy&Mather (MindShare) Lowe Swing, Ogilvy&Mather (Êàëèàêðà, Dove) 4 Nestle 8 149 189 Huts/Spot Thompson, Universal McCann DDB Sofia, Huts/Spot Thompson, McCann Erickson 5 Wrigley's 7 297 027 Graffiti BBDO Graffiti BBDO 6 Kraft Jacobs Suchard 6 903 153 Ogilvy&Mather (MindShare) Huts/Spot Thompson, Ogilvy&Mather 7 Golden Brayan (Lepten Gold) 6 173 438 8 Mtel 5 897 292 Marketing communication, Argenta Demner, Merlicek&Bergmann 9 Brewinvest 5 849 143 Graffiti BBDO, Huts/Spot Thompson, Ogilvy&Mather (Zagorka, Ariana) Graffiti BBDO, Huts/Spot Thompson 10 Henkel 5 520 428 DDB Sofia DDB Sofia, Graffiti BBDO, TBWA\ Sofia 11 Ficosota Syntez 4 970 075 OptiMedia Bulgaria K+K advertising è marketing 12 Vinprom - Peshtera 4 693 035 MediaSZenith Euro RSCG Sofia (Black ram, 6-th Sence), Huts/Spot Thompson, NewMomentNewIdeas, Ogilvy&Mather (Persona), TBWA\Sofia 13 Globul 4 615 093 SUN Media Fresh Club Advertising, MAG Adveretising, Noble Graphics Creative Studio (b-connect) 14 SIS Industries 4 382 658 Directly DDB Sofia, Lowe Swing (Savoy Golden Club Whisky), Noble Graphics Creative Studio, Ogilvy&Mather (Karnobatska grozdova) 15 Carlsberg (Shumensko, Pirinsko) 3 518 033 Zenith Advertising and Communications Publicis MARC Advertising (Pirinsko), Noble Graphics Creative Studio (Øóìåíñêî) 16 Interbrew 3 450 446 Universal McCann Euro RSCG Sofia (Kamenitza), Lowe Swing 17 Danone 3 466 172 The Champions/Y&R Euro RSCG Sofia, The Champions/Y&R 18 Germanos 2 931 369 DDB Sofia DDB Sofia 19 Beiersdorf 2 527 190 Piero 97 Cress, TBWA\ Sofia 20 SC Johnson 2 484 396 Mediamark/ZenithOptimedia 21 Berlin Chemie 2 401 455 Ogilvy&Mather (MindShare) 22 Colgate Palmolive 2 237 982 Argent, Marketing communications 23 Laboratoires Garnier 2 223 132 Mediamark/ZenithOptimedia Publicis MARC Advertising 24 Allianz Bulgaria Holding 2 011 387 Graffiti BBDO Graffiti BBDO 25 Chipita Bulgaria 1 701 405 DDB Sofia Huts/Spot Thompson 26 Glaxo SmithKline 1 665 346 OptiMedia Bulgaria, Universal McCann Grey Worldwide, K+K Advertising and marketing, Ogilvy&Mather (Panadol) 27 First Investment Bank1 650 880 Marketing communications Grey Worldwide, KIWI Advertising, Ogilvy&Mather 28 DZI/ Roseximbank 1 540 325 Directly TBWA\ Sofia 29 Aroma 1 527 822 The Champions/Y&R The Champions /Y&R 30 Clairol 1 457 598 MediaSZenith Leo Burnett Sofia 31 Master Foods 1 410 198 Grey Worldwide Graffiti BBDO, TBWA\Sofia 32 Diltour 1 399 094 Ogilvy&Mather (MindShare) N/A 33 Agrima Holding 1 396 913 Graffiti BBDO Graffiti BBDO 34 Rubella 1 300 820 Zenith Advertising and Communications 35 Ficosota 1 203 150 OptiMedia Bulgaria K+K Advertising and Marketing 36 Schwarzkopf 1 174 482 DDB Sofia DDB Sofia, TBWA\Sofia 37 Gillette 1 110 959 Ogilvy&Mather (MindShare) Ogilvy&Mather 38 Bank DSK 1 067 627 Business Data/FCB, Mediamark/ZenithOptimedia Mediamark, Interpartners, Publicis MARC Advertising 39 Stambouli 1 059 612 Piero 97 Cress 40 BTC 1 033 679 MediaSZenith NewMomentNewIdeas 41 Ellite Bulgaria 965 244 Directly, Argenta N/A 42 Maccar 952 237 Directly N/A 43 Ricochet 925 605 Argent, Marketing communicatios 44 Allied Domecq 917 918 Mediamark/ZenithOptimedia, Ogilvy&Mather (Tullamore Dew) Euro RSCG Sofia (Finlandia), Publicis MARC Advertising (Ballantine's), Ogilvy&Mather (Tullamore Dew) 45 McDonald's 912 427 DDB Sofia DDB Sofia 46 Alexandra Films 889 414 Directly, Piero 97 N/A 47 Sinhron Invest 868 596 SUN Media N/A 48 L`Oreal 806 011 Universal McCann McCann Erickson 49 The Boots Company Pls. 786 813 McCann Erickson McCann Erickson 50 Sarantis Bulgaria 782 956 Marketing communication N/A
Source: Capital (12.03.2005)

In 2004, the Bulgarian cosmetics market registered stable growth of just over 5.0% in current value terms to reach BGN 287 million, following an equally strong performance in 2003, a survey carried out by Euromonitor showed. Demand for cosmetics is increasing. The country turns out to be the only one in CEE where the leaders on the market are local companies instead of large multinational companies. In the last several years, however, foreign companies become more and more aggressive and it will become increasingly difficult for the Bulgarian firms to maintain their market shares. Bulgarian producers hold between 40% and 50% share in the different categories of products. The stake that local firms control in the sales of such products is even higher and reaches up to 80% in the segment for hair dyes and shaving products. Some 65% of the toothpaste sales in Bulgaria are still being generated by local producers. Acording to Euromonitor, the increased sales in the sector came as a result of the fact that consumer purchasing power has risen in recent years, with cosmetics and toiletries increasingly considered as everyday necessities. The undisputed leader on the local market is Aroma. Rubella, Rosa Impex, Alen Mak and Fikosota hold top positions in various categories of products. On the other hand, constant exposure to advertising and information, and thus global trends, has resulted in growing awareness among consumers of the possible uses for cosmetics and toiletries. As a result many complementary offerings, such as facial masks, tonics and men's skin care products, have entered or been launched in the Bulgarian market, creating possibilities for further growth in future.
Source: Pari (09.09.2005)

Three companies are to receive the Golden Compass Award for being best selling companies abroad in the contest Home Products are Trendy, Bulgarian Industrial Association (BIA) announced. A total of 26 proposals have been received in BIA. The jury, including members of BIA, of Bulgarian Chamber of Commerce and Industry, and the Employers Union, chose 9 companies to compete in the three categories. The nominated companies in the Consumer Goods category are Aroma JSC, Ideal Standard Bulgaria JSC, Ficosota Syntez LTD. KET JSC, Monbat JSC, and Prista Oil JSC are nominated in the Industrial goods category. Aroma JSC, D&L Diel LTD, and Ideal Standard Bulgaria JSC will compete in the tthird category.
Source: Dnevnik (21.12.2005)

Ficosota Syntez Ltd., Monbat JSC and Diel Sport JSC won the Golden Compass Award for Bulgaria's best selling companies abroad in the contest Made in Bulgaria is in Fashion. This was the first edition of the contest, organized by the Ministry of Finance. The winner in the category Consumer Goods is Ficosota Syntez, producer of detergents and cosmetics. Its turnover for 2005 is BGN50m (EUR26m). Monbat JSC, one of Bulgaria's biggest producers of batteries for motor vehicles, won the Golden Compass Award in the Industrial Goods category. The company exports 80 percent of its output. Its turnover on the German market for 2005 has grossed EUR2m and its production is exported also to Belgium, the UK, the Netherlands and Romania. The producer of sports clothing items Diel Sport won the Special Award of the Journalists. Diel Sport sells its clothes on four continents in more than thirty countries. Its investment program is for EUR8m.
Source: Darik Radio (22.12.2005)