The second by size company for chocolate products in Bulgaria - Nestle, is leader at the markets in Russia and Ukraine through its local companies. The soluble coffee Nestle is at the first place on a regional level leaving behind Kraft foods at the sales of soluble coffee. The creators of nescafe are leader also in Slovakia, Russia, Poland and Croatia.
Source: Capital (01.01.2001)

Sofia District Court registered a change for Kraft Foods Bulgaria - JSC, Svoge: Mr. Zdzislav Rinkevich was appointed for a prosecutor of the company; he will manage and represent the company.
Source: State Gazette (02.01.2001)

The market of quick turnover goods in Bulgaria is a typical market for Eastern Europe. The market leaders in the different commodity groups are the multinational producers - for the chocolate - Kraft Foods, for the instant coffee - Nestle, for soft drinks - Coca Cola. Kraft Foods holds 79 per cent of the market for chocolate in Bulgaria. The second company by market capitalization is Nestle. By its local subsidiaries the company is leader on the markets in Russia and Ukraine Nestle are second in the regional competition as well. Nestle is ahead in the producing of instant coffee. The creators of the instant coffee are leaders in Slovak, Russia, Poland and Croatia.
Source: Capital (06.01.2001)

The chocolate producer Kraft foods Bulgaria will buy the producer of Nova Brasilia coffee. The company referred to the Competition Protection Commission and is expecting a result by the end of February. The price of the purchase is kept in secret but it will not be under USD 15 million, according to acquainted in the coffee business. There is also a version that the trade mark in Bulgaria was bought for USD 20 million and another USD 15 million were given for the factory.
Source: Capital (05.02.2001)

Sofia City Court registered Espresso SPLtd. The head-office and the address of the company is Sofia Nadejda region. The activity of the company is domestic and international trade, export and import, re-export. The capital of the companyu is BGN 5000. Owner of the company is IFJ Ltd. The company is managed and represented by Mr. Raymond Hauned.
Source: State Gazette (09.02.2001)

According to data of marketing agencies the share of the illegal import is about 10 per cent of the market of sugar products - mostly Turkish sugar products. The Turkish sugar products are offered to the traders without invoices, explained the Trade Director of Zaharni zavodi - Gorna Oriahovitza Ms. Iliana Sotirova. Zaharni zavodi - Gorna Oriahovitza has already initiated a legal case against a company that produces lemon slices.
Source: Capital (09.03.2001)

Competition Protection Commission allowed the merger of Craft Foods Bulgaria and the company Espresso - a producer of the coffee Nova Brasillia. Espresso is 100 per cent property of IFJ S.A.L. from Lebanon. sofil and Vek - 98 are subsidiaries of Espresso. Vek 98 produces the coffee and Sofil distributed it. 79.9 per cent of the coffee at the domestic market is Nova Brasillia.
Source: 24 chasa (12.03.2001)

Sofia City Court registered the transformation of Espresso SPLtd into Espresso SPJSC. The head-office and the address of the company is Sofia, Nadejda region, bl. 301. The activity of the company is export and import, manufacture and trade with coffee, other products, which contain coffee, other auxiliary activities,any other activity that is not forbidden by the law. The capital of the company is BGN 8 500 000, distributed in 85 000 personal shares with face value of BGN 100. Owner of the company is IFJ Ltd., Lebanon. As members of the Board of Directors are registered Mr. Reymond Hauend - Executive Director, George Freigh - Chairman and Mr. Klod Aun. The company is represented by Mr.Mr. Reymond Hauend and Mr. George Freigh together and separate. The company takes the assets and liabilities of Espresso SPLtd.
Source: State Gazette (30.03.2001)

Sofia City Court registered changes for Espresso - SP JSC: the capital is increased from BGN 8 500 000 to BGN 10 500 000 through issue of new 20 000 shares with face value BGN 100.
Source: State Gazette (30.03.2001)

Kraft Jacobs Sushard, Bulgaria JSC and Alpina Ltd - Sofia have made donations to Future for Bulgaria Foundation 1999-2000 on October 5, 2000.
Source: Other (04.04.2001)

The deal for the purchase of Nova Brasilia from Kraft Foods finished, was reported from the auditing company PriceWaterhouseCooper which was the main financial consultant of the company IFJ SAL, the owner of Nova Brasilia. The contract for the sale of Nova Brasilia was signed on January 26, 2001 and the deal was approved by the Competition Protection Commission on March 6. Kraft Foods Bulgaria was selected as a preferential candidate and won not only because of the offered price but also because of its obligation to develop further more this business. The products of Nova Brasilia possess more than 70 per cent from the coffee market.
Source: Pari (06.04.2001)

The multinational trade marks of coffee, cigarettes, alcohol, cosmetics, chocolate penetrated on the Bulgarian market mainly through dealers from the Near East and Greece. For the first seven years of the trade, especially wholesale trade and the distribution on the free market, passed under the powerful Arabic influence. More specifically Lebanese. The businessmen from this branch are not members of BIBA (Bulgarian International Business Association). The dimensions of this wholesale trade are a mystery. According to company research only the distribution and logistics bring DM 0.5 billion. The most detailed information comes from the Agency for Foreign Investments. It says that in the area of trade and repair for the last three years were invested USD 430 million. Even if of this amount is removed the USD 55 million of Metro and Billa and is supposed that half of the rest of the money are gone in the area of repair, the sum for Lebanese and Greek investments is great. Recently the power of the traders from the Near East seems to lessen. The most eloquent example is that the pioneers of the Lebanese business in Bulgaria - the creators of Nova Brazilia, sold their family business to Kraft Foods. Not long time ago the partners of Stambuli said that the company has announced that it had financial problems. Later it has solved the problems with a help from the bank. Stambuli are a family of Cyprian Lebanese. They import a wide range of products. Besides the own the store chain Bonjoir. The company plans to invest in a textile factory in the Rhodopes.
Source: Capital (28.04.2001)

Huts Spot Thompson started the advertisement campaign of Jacobs coffee, since Kraft Foods launched especially for the Bulgarian market the products Jacobs monarch, Jacobs espresso and Jacobs cappuccino The communication strategy for popularization of the products includes advertisements on BNT. bTV, MSat, radio-commercials, press-campaign and external advertisements.
Source: Capital (26.06.2001)

Milka and Nescafe are well-known and widely-distributed international marks that are old at the Bulgarian market. Nescafe has been imported in Bulgaria for 30 years and the boom of Milka was in the 80s. They are sold quicêly and are popular. Even officially imported these products make good money turnovers. This also stimulated the subsidiaries of Nestle and Kraft foods in Bulgaria to start an independant import. They took the business respectively with Nescafe and Milka when at the market appeared hypermarkets like Metro.
Source: Capital (01.08.2001)

Sofia City Court registered changes for Expresso SPJSC. As a sole proprietor of the capital is wrote IFJ Ltd. As members of the Board of Directors are wrote off Mr. Raymond Hauend, Mr. George Freigh and Mr. Klod Aun. As a sole proprietor of the company is registered Kraft Foods Bulgaria. As members of the Board of Directors are registered Mr. Michelle Bun – Chairman, Mr. Zdzislav Rinkevich – Executive Director and Mrs. Yana Kotasova. The company is represented by the Executive Director Mr. Zdzislav Rinkevich
Source: State Gazette (31.08.2001)

Sofia District Court registered a change for Kraft Foods Bulgaria - JSC, Svoge: the capital of the company was increased from
Source: State Gazette (04.09.2001)

Several years ago the import of Turkish sugar products was a huge business. However during the past years this trend began to slow down. For the last 3-4 months only Nestle launched 15-20 new good products - for example the waffles Mura trio, Mura sandwich. The problem of the factory is that there are not enough capacity to respond the demand, was reported from Mix express that is distributor of Nestle.
Source: Capital (01.10.2001)

The Sugar and Sugar Products Producers Union thanked in public to Customs Agency for the measures for ceasing the illegal import of sugar products in the country. This will immediately affect our sales on the domestic market is said in a letter signed by the Directors of Kraft Foods Bulgaria – Svoge, Crystal Sugar factory, Pobeda Bourgas, Sugar Plants – Gorna Oryahovitza and Bulgaria Sugar – Dolna Mitrpolia. The letter was published in the national newspapers.
Source: Capital (01.10.2001)

Sofia City Court accepted the annual accountant report of Kraft Foods Bulgaria JSC as of 2000.
Source: State Gazette (16.10.2001)

Sofia City Court registered amendments in company's statute for Kraft Foods Bulgaria JSC, Svoge. As a member of the Supervisory Board of the company is wrote off Mr. Julio Finci and is elected Mrs. Yana Kotasova. As a member of the Managing Board and Executive Director of the company is wrote off Mr. Michelle Bun and is registered Mr. Zdzislav Rinkevich.
Source: State Gazette (16.10.2001)

Kraft Foods started advertisement campaign for Nova Brazilia coffee. The product, which the company purchased from Sofil, during April already has new packing and image. The advertisement campaign includes 171 presentations on BNT, bTV and MSat, massive press-campaign, 252 billboards, radio advertisements, promotions, explained the representatives of Huts Spot Thompson, which attends the coffee products of the company.
Source: Capital (01.11.2001)

Ogilvy & Mather Advertising – Sofia ceased a weak ago the planned outside advertisement of the price promotion of the Svoge 100 gr. chocolates of Kraft Foods with advisable price of BGN 0.90. The reason is that planned quantities of chocolates in promotional wrappings were sold quicker than it was expected, explained representatives of the advertisement agency of Kraft Foods. According to the management of the company the sales are due mainly to the active television, poster and outer advertisement campaign.
Source: Capital (12.11.2001)