As of the beginning of 2000 Kraft Foods Bulgaria ( along with the present importer Alpina) started the import of the Milka products. Nestle Bulgaria started the import of Nescafe as of April. It is claimed that in the portfolio of Nestle Sofia the Nescafe by this moment has the same meaning as the waffles and the biscuits, produced in Bulgaria, at least because a ton of waffles costs BGN 1000 and a ton of Nescafe - USD 40 000. The fact that the Bulgarian companies of the mega-companies took the import themselves is a guarantee that it will be legal. The biggest importers and distributors from the shadow period were also legalized. Nova Brazilia, was purchased by Kraft Foods Bulgaria. Kraft managed to attract as distributors some of the greater importers of Milka products from the past.
Source: Capital (15.01.2002)

Sofia City Court registered changes for Kraft Foods Bulgaria JSC, Svoge. The court registered the merger of Espresso SPJSC, Sofia, without liquidation. The activity of the company is changed to manufacture, distribution and marketing of chocolate, cacao and confectionery, export and import of chocolate and coffee. The court registered change in the statute of the company.
Source: State Gazette (22.01.2002)

After the Ariana brewery, now Kraft foods assigned its media advertisement to Ogilvy&Mather Sofia. Fom the advertising company reported that it will take the media-planning and the media-purchasing of the trade marks Svoge, Sezoni, Moreni,Siesta, Suchard, Milka, Wafelini, Toblerone, Forte and Republika. The agency will work for Nova Brazilia and Jacobs coffee trade marks whose creative strategy remains in Huts Spot Thompson.
Source: Capital (01.02.2002)

Magnis Ltd is an exclusive distributor of Kraft Foods Bulgaria JSC in Bourgas region. The biggest trade company in the region works with more than 1000 stores on the territory of Bourgas district. It is an exclusive trade representative of Dr. Jotker Bulgaria JSC, Alpi Commerce - Asenovgrad and Fobos - Pazardjik.
Source: Company information (01.03.2002)

The German company Lindner Holding will invest BGN 20 million by the end of the year, in completing the second stage of the construction of Business park Sofia. The first stage of the realization of the largest investment in the field of real-estate property in Southeastern Europe was officially finished on Friday. The realization of the first stage costs BGN 50 million, and the total investment in the Business Park Sofia project is BGN 200 million. A total of 32 buildings, based in park environment will be constructed on an area of 250 000-sq. m. during the next 10 years. In the larger part of the already finished office-buildings have been hired areas by Kraft foods - Bulgaria, Germanos, Sony - Bulgaria, Gruppa 4 Securitas - Bulgaria, Hilti Internations, Schneider Electric, Lindner, Unilever, etc. According to Colliers Continental Properties - exclusive mediator in rendering and sale of areas in Business Park Sofia, the offered hire prices are the lowest in Sofia. One square meter office-area in a building that corresponds to the European class “A” could be used for EUR 11.7 (VAT not included).
Source: Dnevnik (17.06.2002)

The competition at the coffee market is extremely big. Some of the traders even think that it is stronger than in any other sector. The market has shrunk. In May and June it is with 10 per cent less than in the same months of 2001. At the packed coffees the coffee Nova Brasilia continues to be a leader. However its market share dropped from 60 per cent over the last June to 45 per cent during June, this year. Second in the list is Elite that almost reached the 40 per cent of Nova Brasilia. Spetema kafe also reported a growth.
Source: Capital (30.07.2002)

Sofia region is the Bulgaria's largest region (by area - 7.062 thous. M2), and has the most municipalities (22). It is nearest to the capital. The biggest green-field investments in Bulgaria are also probably made here (the Belgian company EPIC in Botevgrad, the Italian company Miroglio in Elin Pelin, the coffee factory Kraft foods in Kostinbrod, Coca Cola, etc.). The biggest region in Bulgaria also has the widest industrial range, relatively low level of unemployment and relatively high amount of foreign investment. Greenfield investment are the coffee-baking factory Kraft Foods Bulgaria, the company Olineza, which produces the popular mayonnaise, cans, etc. The main employer in Svoge remains the factory of Kraft Jacobs Suchard Bulgaria. The biggest employers in Svoge provide more than 1500 job positions, according to the municipal administration.
Source: Capital (15.09.2002)

According to Mr. Jeremy Rifkin /author of The Age of Access/ XXI-th century is an epoch during which the access to information is the most important thing. During 1988 Phillips Morris purchased Kraft for the price of USD 12.6 billion. This price was six tomes bigger than the real value of the concern. This deal showed that the investment in advertisement not only does not promote the sales but it also is a useless investment in the market value of the company. It is not surprising that after this case the advertisement budget were sharply increased. The idea trade becomes the trade of future.
Source: Pari (09.10.2002)